Rich Veldran
Chief Executive Officer
Rich Veldran is a global business and finance executive and serves as Chief Executive Officer of GoTo. As CEO, he leads all aspects of the organization, including overall business and go-to-market strategy, technology innovation, customer delight, and operational excellence as the company returns to growth in 2024.
He joined the company as its Chief Financial Officer in 2020 to oversee the company’s finance operations and team, a role he maintains currently. Since joining GoTo, Mr. Veldran has been instrumental in rearchitecting the company’s business operations and leading the transformation of the organization after the company was taken private in 2019.
Throughout a career that spans more than 30 years of executive experience, Mr. Veldran has led strategy, finance, and operations as CFO at Dun & Bradstreet, and various leadership positions at ADP and Procter & Gamble. He has built world-class operations, delivered meaningful business results and created significant value for a range of stakeholders.
Prior to joining GoTo, most recently, Mr. Veldran was an executive at Boston Consulting Group (BCG) where he drew on three decades of deep public- and private-company experience to advise businesses and C-suite executives on value creation, business transformation, digital commerce, and growth strategy.
Earlier, Mr. Veldran held several C-level and executive roles during a 15-year tenure at Dun & Bradstreet. He spent his last eight years as Chief Financial Officer, after leading its strategy, transformation, business development and treasury operations previously. As CFO, Mr. Veldran led the transformation of the 180-year-old legacy business to a modern, cloud-based, data-as-a-service enterprise that doubled its addressable market. As part of that transformation effort, Mr. Veldran led the process to take the business private which delivered a 120% total shareholder return, revitalized the company, and reignited growth.
Prior to D&B, Mr. Veldran began his career with increasing leadership accountability at ADP and Procter & Gamble. At ADP, he led organizations as VP for Mergers and Acquisitions, Division Controller, and Head of Financial Planning and Analysis. At P&G, Mr. Veldran drove go-to-marketing strategy and execution, including product development, marketing, manufacturing, and supply chain management for four of its businesses in four distinct locations.
Mr. Veldran holds an MBA in Finance from Cornell University and a B.S. in Industrial Engineering and Operations Research from Cornell University.
