Success Story: Manaaki Whenua – Landcare Research
MWLR scientists regularly attend in- person conferences to share information, collaborate, and spend time with like-minded peers. But then the pandemic hit and they realised different methods were needed. MWLR turned to GoTo Webinar as a marketing tool for its programs as well as a platform for valuable collaboration. So far, the organisation has enjoyed many benefits that the solution has provided, including reliability that has contributed to the success of its many webinars, an increase in over 200% more webinar attendees year-on-year, and an increase in attendee engagement of 24% year-on-year.
Manaaki Whenua - Landcare Research (MWLR) is New Zealand’s Crown Research Institute (CRI) for its land environment. The organisation’s scientists undertake world-class science focused on four research impact areas: enhancing soils, water and land; restoring biodiversity and beating invasive species; action on climate change; researching people’s environmental decision-making. Its research supports local, regional, and national government decisions and policies.
“The Beyond Myrtle Rust series has now featured 18 webinars with speakers from across the globe, and every time GoTo has been fantastically reliable. And you could say reliability is boring. It’s not flashy, right? But when it comes to technology, it’s everything — it’s the foundation, it’s the base, you have to have it. So the fact that GoTo provides us that I think is great.”
-Renee Johansen
Project Manager and Communications Leader for Manaaki Whenua Landcare Research’s Beyond Myrtle Rust Research Programme
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